Comp System Upgrade
Current Comp Systems in casinos are analytically driven and derive a players theoretical loss to the casino over time. These systems do little to help a casinos bottom line They ignore the actual results which causes middle wage players to become frustrated with a casino because they feel their play is not valued.
Alea revamps the system by offering a series of regular and ongoing comps to low and middle wager players while at the same time keeping the real dollar cost to the corporation the same or only slightly increasing it. Even in cases of slight increases, the revenue generated from these increased play rates will drastically outpace the minor cost. In other words when a casino has to pay an additional 100K in comps over the course of a year, but these comps result in an additional 5 million dollars in revenue; Is it even a problem?