Customer retention is vital to a gaming organization. Alea designs a variety of activities and strategies, and implements those actions. This reduces the number of customer defections. The goal of our customer retention programs is to insure that companies retain as many customers as possible, often through player centric initiatives that increase value to the customer. By building value for the customer the customer will become a more frequent visitor to a property.
A successful customer retention program involves more than giving the customer what they expect; it involves service and value approaches that engage and satisfy the customer. Our successful customer retention programs have a positive impact on gaming companies’ success, not only from a dollars and sense perspective, but also from a marketing and impact point of view.