Gaming & Non Gaming Synergy 

Alea generates revenue equations and breaks down the composition of each positive cash flow term and expense term, further and further to their most fundamental components.  Depending on the property the some of the basic mechanism of the Gaming and Non-Gaming revenues overlap. Alea then conjures approaches to capitalize on those overlaps by implementing operational and management techniques that cater to those determinations.  This has a synergistic effect between revenue sources and increases the total revenue of a property.